And it's out finally. Running Android, the phone is quite impressive with the packed specs - Size 5.5" x 2.6" x 0.35" (139.2mm x 66.5mm x 8.9mm) Weight 5.64 ounces (160 grams) Processor 2.2GHz Quad-core Snapdragon 800 CPU, with Adreno 330 GPU and 2GB of RAM Display 4.7" HD LCD display, with 1280 x 720 resolution at 315 ppi, 590 cd/m2 brightness (typical), 1000:1 contrast ratio (typical) Cameras 13 MP rear-facing camera, multi-frame HDR, auto focus, optical image stabilization, f/2.0 5-element wide aperture lens, LED flash 2.1 MP front-facing camera OS Fire OS 3.5.0 Storage 32 GB or 64 GB Cloud Storage Free cloud storage for all Amazon content, and photos taken with Fire phone Battery Battery size: 2400mAh. Talk time: up to 22 hours; standby time: up to 285 hours. Video playback: up to 11 hours; audio playback: up to 65 hours. Video recording 1080p HD video recording at 30 fps (front- and rear-facing cameras) Audio playback Dual stereo speakers with Dolby Digital Plus audio processing TV and Video Supports screen mirroring and Second Screen Content formats supported Audio: Dolby Digital (AC-3), Dolby Digital Plus (E-AC-3), non-DRM AAC, MP3, MIDI, OGG, PCM/WAVE, AAC LC/ELD, HE-AAC (v1 & v2), AMR-NB, AMR-WB, AMR-WB+, Audible Enhanced format (AAX); Video: MPEG4, VP8, H.264/MPEG4/AVC,MPEG4 SP, H.263,AVI,HDCP2.x, PlayReady DRM; Images: JPG, GIF, PNG, BMP, GIF87a,GIF89a; Viewable docs: PDF, unprotected MOBI, PRC natively, DOC, DOCX, Kindle (AZW), KF8, TXT Sensors Dynamic Perspective sensor system with invisible infrared illumination, gyroscope, accelerometer, magnetometer, barometer, proximity sensor, ambient light sensor Location GPS, Assisted GPS, GLONASS, Wi-Fi/Cellular location, and Digital compass Cellular UMTS/HSPA+/DC-HSDPA (850, 900, 1700/2100, 1900, 2100 MHz), Quad-band GSM/EDGE (850, 900, 1800, 1900 MHz), 9 bands of LTE (Bands 1, 2, 3, 4, 5, 7, 8, 17, 20), supports carrier aggregation Connectivity 802.11a/b/g/n/ac Wi-Fi, up to 300 Mbps with channel bonding; Bluetooth 3.0 wireless technology; NFC enabled Headphones Premium, tangle-free headphones with remote and mic Rating for hearing aids M4, T4 SIM Card Pre-installed Nano SIM card Ports Micro USB 2.0 3.5mm headphone Warranty and Service 1-year Limited Warranty included. Use of Fire phone is subject to these terms Included in the Box Amazon Fire Phone with Fire OS 3.5.0 Premium headphones with remote and mic Micro USB to USB charging cable USB power adapter (5W) Quick Start Guide Some bits that stand out are - 1) Dynamic Perspective sensor - No clear idea what it does 2) Camera/Firefly button - Which allows you to wake up the camera instantly (You don't say!) and take pictures. Firefly is the unique bit that allows you to identify an item using the camera and provides more details about it online (Read Amazon's store). Definitely more relevant in the US where they rule the roost. 3) Access to Amazon store for songs, books and videos 4) unlimited cloud storage for images taken from the device. This phone apparently has 4 cameras + 4 infra-red LEDs that allow capture, sensing and imaging. And the processing power is strong enough to do all this at 60FPS. Batman hunting joker using cellphones - is what comes to mind Using Android as the base OS helps them tap into the vast application market that already exists. Integrating this with their services and online store allows them to have a more committed customer than before. Though I wont be surprised if items are priced higher when viewed thru this device than thru a regular browser Pricing - 200-650$ with a plan. Ouch. But then their timing is right. Apple is still 2 months away from the new iPhone. Samsung didn't really create waves with the S5. And there's nothing else that's as gimmicky as this one. Nice move!