News Damaged iPhones have cost consumers more than $6 billion dollars since the smartphone's introduction

Discussion in 'News & happenings' started by RajaPraveen, Sep 21, 2012.

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  1. RajaPraveen

    RajaPraveen Black Jeebus Staff Member

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    Damaged iPhones have cost consumers more than $6 billion dollars since the smartphone's introduction in 2007

    Damaged iPhones have cost consumers more than $6 billion dollars since the smartphone's introduction in 2007. Smart Money's Quentin Fottrell points out the sleeker iPhone 5 design isn't going to make it any easier to protect your phone.
    A new study finds that Apple users have spent nearly $6 billion to get their iPhones fixed over the past five years. SquareTrade, a technology protection plan provider, surveyed more than 2,000 iPhone users and found that they have spent $5.9 billion in order to repair their devices. Thirty percent of those surveyed damaged their iPhones over the last 12 months alone. Half of iPhone users under the age of 35 have damaged their phone in some way. The study finds that the top five accident scenarios include dropping the phone from their hand, the phone falling into a toilet, dropping from a person's lap, the phone getting knocked off a table and the phone getting drenched by a liquid. "As smart phones continue to improve, they become more tightly integrated into our busy lives leaving them vulnerable to accidents around the clock," Ty Shay, chief marketing officer at SquareTrade, said in a press release. "We were astonished at how many people drop their phones in the toilet as well as how frequently an innocuous drop from the hand actually killed the device." SquareTrade found that some users didn't even bother trying to fix their iPhone. Eleven percent of those surveyed are using a phone that is cracked and another 6 percent just taped up the phone. [1] Aside from just being clumsy, Ty Shay, chief marketing officer at SquareTrade, theorizes that the frequent incidents of accidents with the iPhone are due to society's sudden dependence on smartphones in everyday lives, in addition to them being so fragile. "As smart phones continue to improve, they become more tightly integrated into our busy lives leaving them vulnerable to accidents around the clock We were astonished at how many people drop their phones in the toilet as well as how frequently an innocuous drop from the hand actually killed the device." Another interesting fact gathered by Square Trade's survey is that 11 percent of iPhone owners simply kept using their devices even if they were cracked. Another 6 percent just used tape to hold the phone together.

    Accidental damage to iPhones is 10 times more likely than loss or theft, since the device has become an increasingly large part of consumers' daily lives, according to Ty Shay, CMO at SquareTrade. "As smartphones continue to improve, they become more tightly integrated into our busy lives, leaving them vulnerable to accidents around the clock," Shay says. "We were astonished at how many people drop their phones in the toilet, as well as how frequently an innocuous drop from the hand actually killed the device. Some iPhone users try to salvage their damaged iPhones themselves since repairs can be costly, the survey indicates. Eleven per cent of iPhone owners surveyed are currently using a device that is cracked and 6pc have taped up their iPhone. [3] If you've ever dropped your iPhone or taken it for a dip in the swimming pool, then you know the pains of having your favorite electronic device murdered in front of your eyes. The study also found that in the last 12 months alone, 30% of iPhone owners damaged their device. SquareTrade based their study on a survey of more that 2,000 iPhone users, and combined the cost of repairs, replacements, and insurance deductibles for broken iPhones to reach the total cost. The study found that accidental damage is 10 times more common than loss or theft, and that younger consumers are the clumsiest with their iPhones. Not everyone wants to rush out and get their iPhone fixed as soon as they break it though. SquareTrade found that 11% of iPhone owners surveyed are currently using a device that is cracked, and 6% have taped up their iPhone as a solution. [4] SquareTrade, a company that provides warranty repairs for consumer electronics, revealed in a report today that Americans have spent an approximate cumulative total of $5.9 billion on damaged iPhones since the device's introduction in 2007. That includes the cost of repairs, replacement iPhones, and insurance deductibles for plans like the warranties SquareTradeoffers, and in large part, costs incurred are a result of accidental damage, more so than loss or theft. The survey claims that just during the past year, more than 30 percent of iPhone owners have damaged their device, and repeat occurrences are fairly common: 17 percent have damaged their devices more than once. Younger iPhone owners tend to be the most accident-prone, according to the results, with one in two iPhone users 35 or under experiencing some kind of accident with their devices. [5] American consumers' infatuation with the iPhone just might be one of their most costly habits. Damaged iPhones cost consumers $5.9 billion since they were introduced in 2007, according to a new study by SquareTrade, a company that offers custom warranties for gadget users. That includes phones that were cracked, dropped, kicked, and damaged by water. Thirty percent of iPhone users damaged their phones in some way in the last year alone. [6]

    source : Video - Apple iPhone 5 - Many Buyers Own a Damaged iPhone and Are Looking To Upgrade - WSJ.com

    We've Spent Almost $6 Billion on iPhone Repairs Since 2007. - NewsFeed Researcher - iphone, iphones, squaretrade, phone, phones, users, devices, damaged, device, study, user
     
  2. dbg

    dbg RAID Staff Staff Member

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    Liquid damage & potty drops aside ..

    This statement doesn't make mathematical sense.

    Did they take the repairing cost of the 2000 users and extrapolate it to 6 Billion ?
     
  3. TheMightyS

    TheMightyS ActiveRAIDer

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    ^^

    exactly what i wanted to ask.. for 6 billion they would have replaced the handsets many time over..
     
  4. RajaPraveen

    RajaPraveen Black Jeebus Staff Member

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    I don't think asking apple how they earned in terms of repairs and service or surveying on the approx 200 million iphones sold from 2007 is possible hence they would have used a group of 2000 users.


    $5.9 billion on damaged iPhones since the device's introduction in 2007. That includes the cost of repairs, replacement iPhones, and insurance deductibles for plans like the warranties SquareTradeoffers, and in large part, costs incurred are a result of accidental damage, more so than loss or theft. The survey claims that just during the past year, more than 30 percent of iPhone owners have damaged their device, and repeat occurrences are fairly common: 17 percent have damaged their devices more than once. Younger iPhone owners tend to be the most accident-prone, according to the results, with one in two iPhone users 35 or under experiencing some kind of accident with their devices.
     

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