Without any payment or remuneration to them. In a policy which comes into effect from 16th Jan ( if you do not delete your account before that ), Instagram could sell/share/promote/use your uploaded image in a matter suitable to them, and generate revenue for themselves. This is a shot-in-the-face-but-am-not-satisfied-so-give-me-that-gun-again step. Gee whiz! Thankfully, I never used Instagram, and now am glad I dint!