After recent news that FlipKart is planning to go app only from September 2015 onwards. I remember Myntra switched to an app only mode some time back. Visiting the web page now, is annoying, since every click, guides you to the app link. It is good that they are supporting all 3 mobile operating systems (Android - iOS and Windows), however I feel an app only method is not really the best approach to online sales. For starters, not everyone is app friendly and knows how to go about it. My mom recently asked me how can she install Viber on her Redmi 1S. Now someone has to either a) guide her how to install it, or b) install it for her. However a website address, she can open easily by herself. I'm sure there would be many like her, who prefer accessing sites on a Laptop/PC rather than on a cellular phone. Browsing eBay/Amazon on their mobile app is no where near the experience of viewing the webpage on a desktop. Moreover comparing prices/reviews/options becomes that much harder on a mobile device, than on a desktop. Maybe it is being done to suit/favor them I've not purchased an item in a long time from FlipKart, but if I'm ever shopping online, I make sure to compare prices at multiple websites instantly. That won't happen with FlipKart anymore. What do you say?