And the idea came of this discussion, when I was having, yep you guessed it, my favorite chocolate. Cadbury Flake, Sadly not available in India, so I make it a point to stock up on it whenever I am abroad. What is pretty interesting is how they marketed it as well. The initial samples that were sent out for a public opinion got negative feedback, since people liked their chocolates hard, and bar shaped. This was flaky, and layered and was soft! Cadbury actually took that feedback, and marketed it just as that! Flaky, soft, crumbly!!!! The story of the Cadbury Flake.